Wheat's On Your Mind

WOYM – Eat Wheat

Episode Summary

Kansas Wheat’s own Marsha Boswell is the guest on this episode of the podcast. Marsha talks about eatwheat.org – a website that tells stories about Kansas wheat farmers, educates consumers, and inspires creativity with wheat food recipes. Marsha also explains how Kansas Wheat communicates with its many different audiences.

Episode Notes

KSwheat.com

EatWheat.org

In this episode, we uncover the innovative strategies and platforms used to educate consumers about wheat, its benefits, and the farming process.

Specifically:

• The evolution and impact of eatwheat.org, a program designed to bridge the gap between wheat farmers and consumers.
• How they leverage social media and digital content to target diverse audiences, from farmers to international consumers.
• The role of SEO and analytics in understanding consumer interests and driving traffic to wheat-related content.
• Adapting communication strategies to the changing media landscapes, including the shift from print to digital and targeted advertising.
• The importance of storytelling in connecting consumers with the origins of their food, featuring farmer profiles and educational resources on wheat varieties and uses.
• Challenges and opportunities in creating engaging content for platforms like TikTok and Instagram to inspire consumers about wheat foods.

Join Aaron as Marsha Boswell shares her experience and knowledge on the importance of communication in agriculture, the innovative approaches they are taking to reach a broader audience, and the ongoing efforts to demystify the wheat production process for consumers. 

Whether you're a farmer, a consumer curious about where your food comes from, or someone interested in agricultural marketing, this episode offers a wealth of insights into the power of effective communication in bridging the gap between farm and table.

For more information, visit kswheat.com and eatweat.org.